Episode 161: Plan Your Own Manufacturing Facility
Noah Graff explains equipment selection, used machinery, supplier support, capacity, local production, and the tradeoffs of owning manufacturing assets.
-
-
Episode 160: Grow Hardware Sales With Paid Ads
Daniel Bischoff explains direct-to-consumer advertising, product stories, video hooks, creative testing, Kickstarter validation, and scalable growth.
-
Episode 159: Build a Community Around Your Product
Ashley Black explains founder advocacy, authentic personal branding, customer communities, incentives, advertising, and self-funded product growth.
-
Episode 158: Sustainable Hardware Product Design
Dave Duncan of PTC explains sustainable product design, manufacturing, lifecycle management, carbon impact, regulations, and the value of acting early.
-
Episode 157: How Hardware Startups Beat Big Companies
Mike Stemple explains how hardware startups use speed, focus, customer feedback, accessible tools, talent, and disciplined execution to outmaneuver corporations.
-
Episode 156: Choose Hardware Product Sales Channels
Yoto Co-Founder Ben Drury explains crowdfunding, direct websites, Amazon, retailers, specialty channels, and how product brands expand across sales channels.
-
Episode 155: Choose an Overseas Sourcing Partner
Forde Aley explains factory selection, management review, quality control, standard procedures, retail logistics, and overseas sourcing support.
-
Episode 154: Three Keys to a Great New Product
Jonas Rinde explains how first impression, product experience, customer advocacy, focused MVP choices, and feedback shape successful hardware products.
-
Episode 153: The Evolution of CAD Software
Joe Dunne traces CAD from early 3D parametric modeling to cloud collaboration, integrated apps, faster iteration, and more efficient product development.
-
Episode 152: Three Hardware Scaling Problems
Brad Pedersen explains how people, processes, and capital create hardware scaling constraints and how founders can evolve each as growth accelerates.
-
Episode 151: The AIDA Marketing Funnel
Michael Solomon explains attention, interest, desire, and action, plus benefits, relevance, simplicity, and the marketing path from awareness to sale.
-
Episode 150: Build Prototypes With Your Design Team
Robert Irwin explains integrated prototyping, stakeholder empathy, iterative builds, rough-to-refined progression, and gathering feedback early.
