Episode 137: Get Better Customer Feedback at Launch
Matt Selbie explains who to ask, when to ask, how to write focused questions, avoid feedback fallacies, and turn launch responses into product action.
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Episode 136: Sell a Physical Product With Google Ads
Jem Bourouh explains Google ad channels, search intent, campaign structure, keyword research, landing readiness, testing, and direct-to-consumer growth.
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Episode 135: Performance Marketing for Hardware
Jake Schmidt explains paid media, push and pull marketing, email, SMS, community content, platform shifts, creative testing, and product-led growth.
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Episode 134: Sell a Hardware Product B2B
Bill Dickinson explains B2B product sales, hiring for personality, choosing sales methods, proving customer need, differentiation, pricing, and support.
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Episode 133: Email Marketing That Sells Products
Jacob Anson explains how product brands can build email lists, nurture warm prospects, segment audiences, and automate campaigns that turn attention into sales.
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Episode 132: Sell Construction Inventions
Todd Drouillard explains how construction inventions win adoption by reducing risk, improving reliability, simplifying installation, and proving business value.
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Episode 131: Build ESG Into a Hardware Brand
Jos Harrison explains how founders can build environmental, social, and governance priorities into product, brand, and operating decisions from the start.
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Episode 130: Choose an Ecommerce Platform
Tim Bucciarelli explains how brands can select an ecommerce platform that fits current sales, future growth, backend needs, and B2B complexity.
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Episode 129: Hardware Development Best Practices
Former Bose chief engineer John Carter shares how leading hardware teams focus innovation, reduce risk, use customer feedback, and reach the market faster.
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Episode 128: Plan an App for a Hardware Device
Piotr Zajac explains how founders can plan a connected-device app around onboarding, user habits, data, updates, and the full customer experience.
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Episode 127: Use Makerspaces to Build Smarter
Tom Pupo explains how makerspaces give founders access to tools, workspace, feedback, education, and a community that can accelerate early progress.
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Episode 126: What Makes a Consumer Product Great
Stanley Black and Decker CTO Mark Maybury explains how innovation, customer value, scalability, and responsible choices combine to create stronger products.
