Episode 149: Prototype an Invention Professionally
Mike Morton explains rough, functional, refined, and pre-production prototypes, plus iteration, testing, problem discovery, and manufacturing preparation.
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Episode 148: Grow Product Sales at Trade Shows
Jim Cermak explains trade show goals, event selection, pre-show marketing, booth communication, buyer language, demonstrations, and follow-up.
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Episode 147: Move From Startup to Hardware Scale-Up
Morgan Teachworth explains how customers, channels, stakeholders, product design, packaging, manufacturing, and support must evolve as hardware scales.
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Episode 146: Improve Design for Manufacturing
Michael Corr explains early DFM, product data, revision transparency, stakeholder communication, cost, and the handoff from development into production.
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Episode 145: Expand a Hardware Product Line
Hussain Almossawi explains accessories, complementary products, adjacent industries, scenario thinking, and how founders can choose the next product direction.
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Episode 144: Launch a New Product on Amazon
Chris Moe of Cartograph explains Amazon launch timing, product-market fit, listing strategy, pricing, reviews, algorithms, advertising, and sales growth.
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Episode 143: Build In-House Manufacturing
Don Skaggs explains small-batch market tests, simple production steps, OEM parts, local manufacturing, process learning, and scaling an owned operation.
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Episode 142: Prepare for Overseas Manufacturing
Mike Deigan explains production-ready development, design for manufacturing, direct factory sourcing, agency support, logistics, and supplier risk.
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Episode 141: Build a Repeatable Product Sales Process
Scott Brogan explains how product founders set sales goals, identify partner companies, position an offer, prepare pitches, document the process, and improve it.
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Episode 140: Local Manufacturing for Inventions
Nigel Southway compares local and overseas manufacturing, cost, technology, short runs, community benefits, control, and the case for reshoring production.
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Episode 139: Scale a Product in Retail Stores
Marc Inkol explains retail positioning, shelf attention, simple product benefits, packaging clarity, shopper research, and how brands can scale in stores.
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Episode 138: Audio Ads for Hardware Products
Stew Redwine explains podcast and radio advertising, crisp messaging, product demonstration through words, self-serve platforms, and audio ad structure.
