Episode 209: Materials Research for Better Product Design
Ori Yudilevich of Materials Zone explains how early materials research improves product performance, manufacturing decisions, supply resilience, compliance planning, and customer appeal.
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Episode 208: Choosing Quality Product Materials
Kelley Thornton of Tiege Hanley explains how setting a quality standard early guides material specifications, manufacturer conversations, margins, and product marketing.
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Episode 207: Four Types of Intellectual Property
Steven Weigler of EmergeCounsel explains the roles of patents, trademarks, copyrights, and trade secrets in protecting and increasing the value of a hardware startup.
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Episode 206: How to Build and Sell a Valuable Hardware Business
Investment banker Dan Shea explains how founders can build a more valuable hardware business through product quality, healthy margins, customer value, and continuous innovation.
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Episode 205: Better Electronic Product Engineering
Tomide Adesanmi of Circuit Mind explains the electronic product development sequence and how better tools, disciplined iteration, and testing can improve the path to manufacturing.
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Episode 204: How to Find Wholesale Buyers for Your Product
Collin Mitchell of Leadium explains how product founders can define an ideal wholesale buyer, build a researched prospect list, and use persistent multichannel outreach to earn distribution.
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Episode 203: Design for Manufacturing for New Products
Paul Davis explains how design for manufacturing connects early CAD decisions, part simplicity, materials, tooling, cost, and quality to a more reliable production path.
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Episode 202: TikTok Advertising for Hardware Products
Nikki Lindgren of Pennock explains how product brands can use TikTok creative, UGC, testing, remarketing, Spark Ads, and TikTok Shop to drive sales.
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Episode 201: How to Build a Winning Amazon Listing
Robb Green of Solving Alpha explains how product founders can prepare an Amazon listing, improve indexing and conversion, and use ads and search data to grow sales.
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Episode 200: Eight Pillars of Product Marketing
Chris Peer of SyncShow explains eight connected pillars for building an ROI-driven product marketing system, from goals and positioning to analytics, CRM, and attribution.
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Episode 199: Selling a New Product on Amazon
Tim Angel of Zugu Case explains how product founders can launch on Amazon, learn from competitors, earn early reviews, and scale a premium product brand.
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Episode 198: Selling on Walmart Marketplace
Will Haire of BellaVix explains how emerging hardware brands can launch on Walmart Marketplace, improve listings, build reviews, and create a path toward retail growth.
