Episode 221: From Prototype to Manufacturing
Zipline Co-Founder and CTO Keenan Wyrobek explains how hardware founders can move from a validated prototype into a reliable first manufacturing run.
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Episode 220: Storytelling That Sells Products
Flipstik Founder and CEO Akeem Shannon explains how authentic founder and customer stories can make a new consumer product easier to understand and buy.
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Episode 219: Hiring Your First Startup Team
Two-time founder Kevin Lavelle shares what hardware startups should seek in their earliest hires, from independent decision-making to comfort with speed and uncertainty.
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Episode 218: Build a Hardware Sales Process
Transformed Sales CEO Wesleyne Whittaker breaks hardware sales into prospect, nurture, and close, with practical guidance for education, objections, and retention.
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Episode 217: Crowdfunding for Customer Feedback
Serial entrepreneur Yuri Dvoinos explains how crowdfunding can do more than raise money by revealing real buyer demand, customer segments, and product priorities.
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Episode 216: Start Product Development Right
Project manager Wade Harmidy shares five practical ways to begin product development with a clearer vision, focused MVP, useful inputs, and realistic milestones.
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Episode 215: Launch on Walmart Marketplace
SellCord Co-Founder and CEO Michael Lebhar explains how product brands can qualify for Walmart Marketplace, build stronger listings, and support growth with fulfillment and advertising.
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Episode 214: Affiliate Marketing for D2C
Couch.com Founder Alex Back explains how product brands can use affiliates, creators, publishers, and review sites to generate qualified traffic and early D2C sales.
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Episode 213: Research Your Amazon Opportunity
Amazon expert Lesley Hensell explains how product founders can assess market fit, research keywords and competitors, and prepare a stronger listing and launch plan.
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Episode 212: Design a Better Customer Experience
CXFormula CEO Jason Friedman explains how hardware founders can map the customer journey, reduce friction, communicate benefits, and create stronger advocates.
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Episode 211: Plan Manufacturing Operations
SNic Solutions CEO Nikhil Joshi explains how hardware startups can plan more agile manufacturing operations, improve information flow, and prepare to scale efficiently.
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Episode 210: Building D2C Ad Funnels That Convert
Taylor Frame of Focus Funnels explains how product founders can build a focused D2C funnel, test ads, sharpen positioning, and turn clicks into purchases.
