Podcasts

Episode 29 features Adam Force on focused social and environmental impact, changing behavior, founder values, persistence, and business opportunity.

Episode 28 features Lisa Ruiz on competitive product testing, HSN preparation, intellectual property strategy, trademarks, and live product selling.

Episode 27 features Brandon Adams on inventing the Arctic Stick, testing demand, avoiding crowdfunding mistakes, and creating a stronger campaign video.

Episode 26 features Tanya Heath on removable-heel shoes, multi-year product development, user testing, design refinement, and launching into fashion.

Episode 25 features Robson Splane on turning down a licensing deal, building a product company, choosing markets, and managing founder risk.

Episode 24 features Terry Lin on social entrepreneurship, Kickstarter, Instagram, small manufacturing orders, and building Forever Home Blankets.

Episode 23 features Tamar Lucien on customer testing, personalized products, authentic brand connection, the Cheerbox, and word-of-mouth growth.

Episode 22 features Chloë Thomas on e-commerce strategy, social media, email, customer feedback, and persuading online product buyers with confidence.

Episode 21 features Megan Cox on using public research, low-cost beauty product prototypes, proof-of-concept testing, and contract manufacturing.

Episode 20 features Matt Ruedlinger on memorable customer experiences, winery collaborations, product differentiation, and building brand connection.

Episode 19 features Susana Stewart and Caroline Maina on organic haircare, market gaps, founder partnerships, product testing, and personalization.