Podcasts

Episode 41 features Jay DeMerit on testing stereo components, choosing wood for acoustic performance, refining design, and selecting a manufacturer.

Episode 40 features Diane Gardner on commonly missed U.S. business deductions, employing family members, tax planning, and better financial records.

Episode 39 features Tim Pannell on prototyping the Reefinator, selecting a manufacturer, managing quality, and using deep field expertise in hardware.

Episode 38 features Farah Qureshi on ethical jewelry, new collection development, pop-up shop testing, and validating subjective product ideas.

Episode 37 features Ruth Stone on launching Boxhead Crafts, testing demand with 100 units, and building a product inspired by popular culture.

Episode 36 features Gavin Christman on ceramic product development, specialist manufacturing, wildlife impact, quality, and retailer relationships.

Episode 35 features Paul Potratz on target audiences, social media research, calls to action, product messaging, and a 90-day advertising plan.

Episode 34 explores founder motivation, procrastination, fear, and practical ways to keep building a product when money, time, or skills feel limited.

Episode 33 features Khierstyn Ross on crowdfunding positioning, prototype versus production funding, campaign mistakes, and a $600,000 recovery.

Episode 32 features Jill Bong on inventing Chicken Armor, serving a small niche, understanding customers, and building a focused product business.

Episode 31 features Elizabeth Versace on improving drinkware, integrating existing technology, product development, and using nostalgia in marketing.

Episode 30 features Josh Smith on starting Libertine Fragrance with $500, learning a new industry, studying competitors, and educating customers.