Episode 077: Use Customers to Develop Better Products
Former Amazon and Target product leader West Stringfellow explains how customer understanding can guide early product decisions, marketing, and innovation.
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Episode 076: Plan Warehousing and Product Fulfillment
ShipMate Logistics leader Bill Carlin explains how receiving, storage, picking, packing, shipping, and returns fit together for a growing product business.
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Episode 075: Launch a Product With a Big Story
Victoria Wieck explains how an invention or hobby can become a major consumer brand through customer connection, strong presentation, persistence, and scale.
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Episode 074: Develop a Better Medical Device
Nutromics product leader Rob Crowder explains how user journey mapping and customer-centered development can improve medical devices and other complex products.
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Episode 073: Build a Winning Crowdfunding Campaign
LaunchBoom cofounder Mark Pecota explains how hardware founders can prepare, test, market, message, and scale a crowdfunding campaign with confidence.
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Episode 072: Position a New Product as Premium
Chrystal Clifton explains why new consumer products benefit from premium positioning and how brand authority, customer experience, and consistency support it.
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Episode 071: Compete With a Better Product Strategy
Jamie Libregts explains how product and marketing teams can use customer insight, clear differentiation, and continuous innovation to win in crowded markets.
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Episode 070: Finance, Scale, and Exit a Product Company
Joe Cecala explains how product companies can plan for financing, scale, acquisitions, and public-market opportunities while building lasting company value.
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Episode 069: Apply the 4 Ps to Product Marketing
Ramping Your Brand author James Richardson explains how product startups can use product, price, place, and promotion to build a stronger path to growth.
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Episode 068: Legal Planning for Product Partnerships
Brett Colvin explains the practical business-law issues around partner agreements, nondisclosure terms, funding deals, and the priorities of product startups.
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Episode 067: Modern Funding for Hardware Startups
Peter-Paul Van Hoeken explains how equity crowdfunding and other modern capital tools can help hardware startups raise money and fund responsible growth.
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Episode 066: E-Commerce Platforms for Launching a Consumer Product
Episode 66 features Deirdre Tshien on choosing e-commerce platforms, building customer connection, and launching a consumer product online with focus.